To effectively evaluate public relations programs, PR professionals and company management should agree on PR goals. Those who work in PR typically have backgrounds steeped in writing, while ...

After spending five years working in high-tech PR agencies, I decided I wanted to make the transition to in-house public relations. Coming into a company that previously had lukewarm success with ...

The UAB PRCA/PRSSA is a student-led organization open to students across campus who are interested in public relations. The organization conducts workshops, hosts networking events and guest speakers, ...

Get key insights on public relations, agency management, SEO, and success measurement. Discover essential takeaways to enhance your PR program. Staying ahead in public relations requires continuous ...

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...

The Annenberg School for Communication and Journalism announced a new master’s program in public relations and advertising last month. The new program will replace the strategic public relations ...

Newsjacking, which involves joining conversations on current events by inserting your expert’s commentary into the story, tends to come under fire for being undignified, outdated, tactical, and ...

Empowers startups to create brand visibility momentum via funding announcement and 2 additional announcements; media coverage secured across the spectrum of business, technology and vertical press ...