High school calculus is probably the last time you had to think about algorithms—if you’re lucky, that is. But for performers and content creators alike, there’s a new algorithm to worry about: ...

In this edition of Founder FAQ, Petra Smith, founder and Managing Director of the UK-based marketing consultancy ...

A new study published in the Journal of Experimental Psychology: General suggests that personalization algorithms used by ...

In rock-paper-scissors, the ideal strategy is simple: You should play a random move each round, choosing all three ...

The time has come when views on Tik Tok are the top priority, when adults don’t fall asleep without watching popular videos, and children start filming on Tik Tok before they have learned to connect ...

The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets ...

Adam Aleksic has somehow managed to make linguistics cool. His rapid-fire videos have attracted an audience of millions across the social media universe. A Harvard graduate with a linguistics degree, ...

Young people with fewer financial resources, especially boys, are the most exposed to advertising about how to make easy ...

If you’ve ever paused a video on TikTok to wonder why it’s being shown to you, you know about the mysteries of the popular short-form video app’s algorithm. A post with no caption and minimal ...

AI has the potential to deliver enormous business value for organizations, and its adoption has been sped up by the data-related challenges of the pandemic. Forrester estimates that almost 100% of ...

Securing a top spot on search engine results pages greatly increases the chances that potential customers will click and visit a brand’s website. Top rankings on SERPs not only drive traffic and ...