YouTube is testing a new AI tool that will allow you to ask questions about videos while watching them on your TV.

YouTube has been testing a major change to the way it presents ads during videos, partly in response to the trend of users getting increasingly comfortable watching longer videos. Through its internal ...

YouTube is reportedly testing the return of its Direct Messaging feature with a small group of users. The feature could allow ...

Google is testing a new way to show you ads on the YouTube app for TVs — users can expect fewer but longer ads. The company said it is experimenting with this ad format for a better viewing experience ...

YouTube has a new test ongoing which allows users to remix Shorts using AI, but creators can opt-out if they wish.

Ads on YouTube have been getting worse, but the “Skip Ads” button often comes to the rescue of lengthy ad breaks. In a new testing, though, YouTube is toying around with making that button much ...

YouTube announced today via a tweet that it is beginning to test a new design that hides the dislike count of videos from the public. It claims that the new design is in response to feedback about ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...

Reports last year suggested Google was looking to make YouTube into more of a shopping hub, but we’ve seen little progress in that arena since. That’s changing a bit today, as Google announced it’s ...

The expanded A/B testing options will automatically apply titles and thumbnails that earn the highest watch time. The expanded A/B testing options will automatically apply titles and thumbnails that ...