Salesforce's big idea is one that you've heard of before from other enterprise software vendors--a 360 degree view of the customer--with different lens. The big question will come down to executing ...

The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...

Building on Salesforce means understanding how it all fits together. It’s not just about clicking buttons; there’s ...

Mulesoft on Monday announced new new tools and pre-packaged connectors designed to make it easier to integrate data from disparate sources, without writing any code. Powered by Salesforce's Einstein ...