A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem. I have been talking about brand ...

The evolution of People Also Ask (PAA) on Google results over the last few years is well documented. They are generally viewed as an opportunity in SEO and often seen as an underexploited opportunity.

Here's how you can use the content contained within the SERPs to identify topical and linguistic trends that can help you improve your SEO performance. The most underutilized resources in SEO are ...

In the last week, one of my clients noticed they were losing traffic for some key queries without losing their organic positions on both reviews and guides. Once we dove into the search engine results ...

In March of 2025 Google announced a new SERP feature that would organize and surface health conversations from online discussions. For example, from Reddit, X, Facebook, and other social media sites.