New Holland debuts compact Workmaster tractors and updated T7 models with improved comfort, power and versatility for modern farm needs.

Equipment makers partner with producers to create tractors and technology that improve farm operations and boost profits.

With farmers feeling the squeeze from low commodity prices and inflation, and now there’s a trade war that is looking like it is going to drive new equipment prices up even higher for the foreseeable ...

The slump in new farm machinery sales accelerated in 2025 as growers continued to endure economic pressure and high production expenses, experts say. In 2025, unit sales decreased about 22% for new ...

A tractor and other New Holland farm equipment sit on the lot as S.S. Equipment dealership outside of Hermiston, Ore. New farm tractor and combine sales continue to lag in 2025 after a slowdown that ...

Japanese equipment giant Kubota has pulled the wraps off a world’s first. The new, Autonomous Fuel Cell Tractor packs electric drive motors powered by a hydrogen fuel cell — one that can get topped ...

The latest Association of Equipment Manufacturers’ report notes the sale of agricultural tractors and combines were down by nearly double-digit in all categories during April and continuing a trend ...

Have you ever driven past a large tractor pulling a tillage tool and kicking up dust in a farm field and thought to yourself ‘I wonder how much money it’s costing that farmer in the driver’s seat to ...