The logo will be used in conjunction with diversity-focused IBM programs and initiatives, BM’s Chief Diversity Officer Lindsay-Rae McIntyre said in a news release Friday. She said the new symbol is a ...

IBM has proudly introduced a new, rainbow take on its logo in a sign of its continued support for the LGBTQ community. “Today, I am proud to introduce a new symbol that will represent IBM’s ongoing ...

IBM is no stranger to icons. Over the years, it’s created quite a few: the mainframe computer, the ThinkPad laptop, the Selectric typewriter, the Eye-Bee-M logo. The company hopes its new bespoke ...

It's been a particularly frightening month for those in the LGBTQ community, so even small symbols of solidarity matter. On Friday, IBM announced that they would be rolling out a new logo emblematic ...

IBM has one of the world's most recognizable brands, but is it strong enough for IBM's customers to part with their own identity? IBM's Technology Group, with about $13 billion in sales last year, ...

IBM, one of the big tech companies that spoke out against North Carolina’s controversial HB2, is stepping up its support for diversity with a new rainbow logo. Lindsay-Rae McIntyre, Chief Diversity ...

IBM's newest business partner is a mustachioed Italian plumber with gorilla issues. Mario Bros. creator Nintendo will show off its GameCube in Tokyo on Thursday. Joining Nintendo on stage will be Big ...

IBM’s creative and design division, iX, launched publicly four years ago and has since grown into one of the largest digital agencies in the world—with more than 40 design studios in IBM’s various ...

Over the years, a rivalry between Apple Inc (NASDAQ:AAPL) and International Business Machines (NYSE:IBM) blossomed in the computer industry. Apple co-founder Steve Jobs took on IBM and was even ...

IBM's newest business partner is a mustachioed Italian plumber with gorilla issues. Mario Bros. creator Nintendo will show off its GameCube in Tokyo on Thursday. Joining Nintendo on stage will be Big ...