BUFFALO, N.Y. — Industry professionals, business owners and academics are invited to explore the evolving landscape of retail marketing on May 2 at a conference hosted by the University at Buffalo ...

Marketing a technology company to major corporations isn’t for the faint of heart. Big companies are layered with decision-makers, complex procurement systems and long-standing vendor relationships.

It's not enough to use high technology to build a better mousetrap: It has to be marketed as well. And that's where Jakki Mohr, a University of Montana marketing professor, comes in: The just-released ...

This guest post was written by Peter Brockmann, President of Brockmann & Company, a high tech marketing consulting company. The John Chambers - Al Gore demonstration of telepresence was truly exciting ...

This summer, Kathryn “Skooby” Cheser will apply some high-tech digital skills at a very traditional place — summer camp. Each day this summer at Triple C Camp in Albemarle County, Cheser will use ...