Social listening has been a major marketing strategy in the recent years, but primarily for larger brands. It's not that smaller businesses didn't need it -- the price point just didn't make much ...

Tracking your business’ exposure on the myriad of social networking services that are now available is vital to protect your brand. Dave Howell assesses four of the leading packages Initial set-up is ...

David Benigson is CEO of Signal AI, a company using AI and media data to help executives cut through noise and drive actionable insights. Let's face it—the business world is changing faster than ever.

In the course of an average day there are multiple deadlines and targets to hit, opportunities and requests to respond to and the more routine tasks such as pitching to the media, updating clients on ...