Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

SAN FRANCISCO / MUMBAI, Aug 12, 2024 - (JCN Newswire) - - CleverTap, the all-in-one engagement platform, today released its market research report on "Unraveling the Cross-Channel Marketing Strategy".

The growth of the e-commerce industry has resulted in the need for ever-evolving marketing strategies. Now, without a strong channel strategy, storefronts will fall behind their competitors. For small ...

CEO at RightMetric, a marketing research & insights provider that helps marketers look outside their own four walls to be more effective. Consumer attention is harder to earn than ever before. With ...

Today’s online retailers face an important decision: which channels they should sell on. Should they only sell direct-to-consumer (DTC) via their website, rely on established marketplaces like Amazon ...