This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...

Suggested Citation: "1 Introduction." National Academies of Sciences, Engineering, and Medicine. 2023. Behavioral Economics: Policy Impact and Future Directions ...

If you’ve ever seen a TED talk, listened to Freakonomics or read a book with “ nudge” in the title, you’ve probably encountered behavioral science. Most people are naturally drawn to this science of ...

Suggested Citation: "3 Why Do Ontologies Matter?." National Academies of Sciences, Engineering, and Medicine. 2022. Ontologies in the Behavioral Sciences: Accelerating Research and the Spread of ...

Ask most conservationists to talk about their impact, and you’ll hear stories of forests protected, of species saved, or of new technologies making a difference. But if you take a step back from those ...

I started at Persistence Plus in 2014, and it’s mindboggling to remember how rare it was then for psychologists to leave academia for industry. I went in blind, having no role models to turn to for ...

Even in teams stacked with stars, it’s often the glue players, the ones who make everyone else better, who determine success. What’s the science behind a Super Bowl win? A sports psychologist explains ...

Starting in 2020-2021, our PSYC1110 Intro to Brain, Mind, and Behavior course will carry a Natural Science code for the BC Undergraduate Core requirements. Students who have taken the course in prior ...

Organizations constantly seek innovative strategies to gain a competitive edge in today's rapidly evolving business landscape. One such strategy that has gained prominence in recent years is ...