Apple on Tuesday unveiled updated MacBook Air and MacBook Pro models in a bid to lure buyers in a softening PC market squeezed by rising memory costs.

Apple's new budget laptop comes in blush, indigo, silver, and citrus, and online reactions prove people have been craving colorful tech.

I’m going to step away from the live blog now. To reiterate a point I made earlier: we don’t expect any more announcements from Apple t

Perhaps the most groundbreaking of Apple's new releases is the MacBook Neo, a "budget-friendly" laptop that starts at $599.

There are a lot of fantastic Apple products out there, and while the most common one is likely the iPhone, people with a MacBook, Mac, an iPad, or anything else you can type on, m

Apple is a tech giant with a vast ecosystem of products and services that can enable its business to grow for years to come.

Right off the back of the iPhone 17e, new iPads and MacBook Airs, Apple also announced a keenly priced new laptop. The MacBook Neo is a multi-colored low-cost Mac ($599), running on an iPhone chipset with most but not all of the hardware features you find on the MacBook Air and Pro.

Critics unfairly dismiss the MacBook Neo as underpowered, ignoring its superior design, 1080p webcam, audio quality, and display that target budget Chromebook users. Recommendations for older MacBook Airs over the Neo are flawed since used models lack warranties and shorter update lifespans.