Apple Reveals New MacBook Pro And Air
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Apple Announces MacBook Neo and More
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The machine is $500 less than any new-generation laptop Apple has sold before, coming in well below the now $1,099 MacBook Air.
Apple’s low-cost moves are both surprising and particularly compelling right now at a time when most companies are being forced to raise their prices.
Apple’s new $599 MacBook Neo challenges Windows PCs and Chromebooks, marking Apple’s bold entry into the midrange market and reshaping competition across the industry.