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Nielsen will add wearable devices to its national TV measurements beginning this fall. Starting next month, Nielsen will begin placing about 3,000 new Portable People Meter (PPM) Wearables in a subset ...

Nielsen is adding hyper-targeted ad measurements to its National TV currency, a long sought-after addition that should please advertisers who are wary that Nielsen is missing key swaths of people who ...

The HOBO U12 data loggers can now measure and record power in the kW realm, dc current, air velocity, gauge pressure, differential pressure, and other energy and environmental parameters. The expanded ...

A new report* from the National Institute of Standards and Technology (NIST) shows that investment in measurement science has and will continue to have a dramatic effect on innovation, productivity, ...